Archive for December, 2011

Auchentoshan Three Wood wins overall Best in Class

Tuesday, December 13th, 2011

Auchentoshan, the only triple distilled Single Malt Scotch Whisky, is delighted to announce it has been awarded Best in Class Trophy for Single Malt Scotch Whisky 15 years & under for its Three Wood expression at the prestigious Cathay Pacific Hong Kong IWSC Awards.

Auchentoshan Three Wood is a unique Single Malt Whisky that pioneered three cask maturation. Maturing first in North America oak (ex Bourbon casks) then Oloroso Sherry (European Oak) and finally Pedro Ximenez Sherry casks – Three Wood is a rich, complex whisky with incredible toffee and dark fruit flavours.

Dating back to 1823, Auchentoshan is renowned for its smooth and delicate flavor. The only Single Malt to consistently triple distil every drop, Auchentoshan produces the highest new make spirit of any Scottish distillery, which results in an ultra light distillate, absorbing more flavor from the oak casks within which it matures.

This award highlights Morrison Bowmore’s commitment to the Asia Pacific region, a key growth market for single malt Scotch whisky. Auchentoshan is one of the fastest growing single malt brands in Asia Pacific, with 45% growth forecast in 2011.

Kirsteen Beeston, Head of Brands Marketing, said “This competition is intent on recognizing the quality of products available within the Asian market and naturally we’re delighted Auchentoshan Three Wood has won this extremely prestigious award”.

“This win demonstrates the perfect suitability of Auchentoshan’s expressions to the Asian palate. They are discerning customers and we are delighted the quality and provenance of our brand is finding a place in the hearts of the Asian consumers”.